Diary of a Financier

AT&T, Verizon Reps Fight on Twitter

In Idiosyncrasy on Tue 11 Jan 2011 at 15:08
  • Before Verizon announced the imminent release of iPhone 4 on their network, employees battled their counterparts at AT&T via Twitter.

The big day is here, and Verizon (VZ) announced its agreement to sell the iPhone 4 starting February 10, ending the exclusive reign of AT&T (T) as the service provider.  I read the press release, but I really don’t care beyond that: the iPhone news has been priced-into VZ for quite some time, then recycled to inflate the stock even more.  Thus, I couldn’t see an impetus from today’s announcement to push the stock any higher.  (Plus, I made note about the waning strength of Telecomm stocks at the end of December.)

Anyway… my sister works in Marketing, and she caught this post at Tech Crunch from yesterday.  I guess Verizon and AT&T employees were battling via Twitter:

Make Them Stop: AT&T And Verizon Reps Are Now Fighting With My Tweet Stream

Earlier today, I posted a simple observation on Twitter. “Interesting: @att has twice the Twitter followers of @verizonwireless and @verzion – so they have that going for them.” That sparked an outcry from disgruntled AT&T users who more or less said in reply: “that’s because everyone follows @att to complain!” Funny. And probably not too inaccurate. But two types of people I didn’t expect to respond started to: those from Verizon and AT&T.

Welcome to the chaos amongst the companies that is Verizon iPhone Eve.

People watch train wrecks in droves, too,” John Czwartacki, a Verizon employee who edits their policy blog, wrote in his retweet of my message. Czwartacki has a history of this public trash talking towards AT&T. Which is fun, and we appreciate.

He followed that up with another retweet and another zinger: “that took long = 4 mins,” he wrote noting how people quickly were saying so many people only follow AT&T to complain.

Enter AT&T PR. “@parislemon It’s about engagement. We also answer people’s questions and comments on Facebook. That’s a more interesting and stark contrast,” Communications head Seth Bloom tweeted to me in response.

AT&T’s director of social media, Chris Baccus, quickly followed that up with, “@parislemon Our AT&T fans/followers talk on a lot of topics and we respect their time with follow up unlike some brands who just broadcast

That sounds like a shot at Verizon. Now we’re getting somewhere.

All of this is quite humorous from a company PR/psychological warfare perspective. I’m just not sure why it had to fill up my @reply stream.

I’m also not sure why Verizon is sending tweets from the iPhone, then deleting them. Actually, I know exactly why they did that.

Everyone, it seems, is flipping out over this device — and that includes big companies who just can’t seem to contain themselves. Can’t wait for tomorrow!

Corporate cultures are hilarious.


  1. Good information. Thanks.


Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s